Content

It's quite simple. Your business needs good, clear, engaging content that keeps your customers and clients interested − and attracts new ones too. But you (or your team) don't have the time to create it. Or maybe you don't enjoy writing and you'd like someone else to turn your ideas into words. 

So, how can we help you? In many ways. Just some of the content creation we can take off your hands includes thought leadership, press releases, press articles, biographies, case studies, social-media posts, award submissions, email marketing, blogs, newsletters, brochures, fliers, website copy, thought leadership, opinion pieces, annual reports, LinkedIn profiles, intranet posts and other internal communications.

What can you expect? High-quality content every time. And we can turn it round quickly, to tight deadlines.   

What subjects do we cover, when editing or writing for clients? Here are some of the many: pensions, ESG, tax, insolvency, ETFs, mortgages, financial regulation, financial crime, cryptocurrency, private equity, hedge funds, equities, geopolitics, economics, cloud technology, commercial insurance, bonds, property, protection products and ISAs. 

We’d like to ask you a few questions about newsletters. Firstly, do you have one? Secondly, if you do, are you happy with your current newsletter? Most importantly, are your clients and customers interested in the content, and does it encourage them to engage with your business? Or is there room for improvement?

Whatever your answer, we’d love to hear from you. Let’s have a chat about how we can create a newsletter that stands out from the rest – one that your readers will look forward to receiving. 

We can help with providing content only or we can take creation and production off your hands too, freeing up your time for other priorities. 

Lots of companies are missing a trick by not including case studies in their portfolio of content. 

Yet case studies can provide the perfect showcase for your strengths, offering a more in-depth insight into your capabilities than other types of content. 

In other words, case studies can be a highly effective way of demonstrating your expertise and providing concrete examples of the benefits of your product or service. 

They also give you a new and interesting option for creating content about your business – particularly if you feel you might be stuck in a communications rut. And they say so much more than a testimonial. 

Putting them together can be time consuming, though. But that's where we can help, by taking the job off your hands, creating your stories and making them shine.  

There's a knack to writing for the media. Do you have it? If not, we can share tips and tricks gained from many years of experience. Alternatively, we can do it for you.   Whatever route you choose, we'll help you to provide the content that journalists are looking for. And you can look forward to more and better press coverage. 

Are your social-media communications going well?  Do they say who you are and what your business stands for? Are they well-written, with no typos? Do they provide interesting content? Most importantly, do you see social media as a valuable platform for communicating with your clients, potential clients and other people you want to engage with?  These are just a few of the questions we could discuss, that could lead to creating an enhanced social-media presence for your business.  

No matter how many your achievements, you’re even more accomplished than you think. 

That’s what we find out when we write your and your team’s or board’s biographies. But there’s no point in keeping quiet about your strengths – and what makes you interesting. So, we take the facts and make your biographies stand out, demonstrating that yours is the right company for your clients to do business with. 

We emphasise the credibility of your people, while also reflecting their individuality and diversity. And we make your biography content engaging – so it’s not just a collection of degrees and CV details. 

Writing website content can feel like a daunting task. So whether you're starting from a clean slate, looking to refresh some of your existing content or focusing on adding more content, we can help. We'll create exactly what you need, to show clients that you have everything that they need. 

There's a lot of content out there, so the pressure is on for yours to stand out. 

We'll work with you to create blogs and articles that your readers enjoy and learn from. That's one of the first steps towards winning new clients and it also keeps your existing clients interested and reassured that they appointed the right people for the job. 

You know your business is the best and deserves to win awards. And there are loads of other good reasons for entering your business for awards - a massive boost to your PR, for one thing, if you're shortlisted or if you win.  

Filling out the paperwork and making your case can be very time-consuming, though. Understandably, some businesses don't have the time to do the job justice, which can have an impact on the submission. It can also put some businesses off doing it at all.  

So, hiring an experienced writer/PR to do it for you could be one of your best decisions. It could make all the difference between having a trophy to dust and seeing your competitor waltz off with an accolade that should be yours.