Telling your story
Continuous Communications specialises in content and communications services for the financial-services sector.
Our expertise supports and strengthens your marketing, whether you're in the business of asset management, wealth management, accountancy, fintech, property, mortgage broking, insurance, financial advice or other professional services in the financial sector.
Your story matters - and here's how we can help you tell it.
You need good, clear, engaging content that keeps your clients interested − and attracts new ones too. But you don't have the time to create it.
That's where we come in. Just some of the content creation we can take off your hands includes thought leadership, opinion pieces, press releases, press articles, biographies, case studies, social-media posts, award submissions, email marketing, blogs, newsletters, brochures, fliers, website copy, annual reports, corporate narratives, biographies, profiles, intranet posts and other internal communications.
We're fast, delivering high-quality, accurate content ahead of deadline wherever possible. And while we stick to the brief, we'll also offer advice on other options that might work even better for you.
The benefit? Your time's free to focus on the day job and you have the content you wanted.
Press coverage publicly demonstrates the credibility of your business, and helps it to grow.
We work with you on strategy, planning and objectives, providing advice on how to further raise your profile and increase brand recognition. Then we implement the agreed actions and deliver what's needed, to achieve results.
What's the outcome? Press coverage - and lots of it, in the right places, at the right time, read by the right people.
Not only can this help retain your existing clients, by reassuring them that they made the right choice - it can attract new clients, too, drawn by regular evidence of your expertise, knowledge and reputation.
So, if you've got some good news, are launching a new product or service; have won an award or hired new people; or are planning a merger or sale of your business, it's time to talk.
It's not all about news, though. We can also write your features, including opinion pieces and other articles for press, freeing up your time to do what you do best.
Editing and proofreading
Your clients and customers expect accuracy and attention to detail in your communications. And that can be a job in itself.
To save you time, why not outsource your editing and proofreading to us? We can spot any accidental grammar glitches before your readers do. We also know how to make your copy shine more brightly.
What do we edit and proofread? Everything and anything. But our insights can be particularly helpful for bid documents or RFPs; pitchbooks or presentations; fund reports; market commentary; annual reports and research; website content and round-table discussions, to give just a few examples.
If you’d like to know what to expect when working with Continuous Communications, here are a few recent comments clients and collaborators have provided (without being asked, like the lovely, positive and generous people they are):
“This is brilliant”
“They read really well”
“Thank you for the care and attention”
“Great ideas on style and tone”
“It looks/sounds spot on”
“Appreciate the quick turnaround!”
"The work you've done for me has been productive"
"Very comprehensive and useful"
"It's looking really good"
"You've done a great job"
"Great article by Fiona Nicolson"
"You've followed the brief to the letter"
"I appreciate your tenacity"
"Thanks for a great article!"
"You've provided an insightful report"
"This is great"
"I like this"
"Exactly what I was looking for"
"Fantastic copywriting skills"
"Your work is really good and delivered on time"
"I just want to say how much I've enjoyed working with you"
"I'm very pleased with this"
"This works well"
"Great insight into the issue"
"Nice, well-written article"
"Thank you for turning that round so quickly"
"Appreciate all your help"
"Thanks for being so accommodating"
"Thanks for the fast turnaround - much appreciated"
"A good read"
"These read very well"
"A fantastic article"
"This reads well"
"This is a really good start"
Continuous Communications director, Fiona Nicolson, has more than 30 years' communications experience, which includes PR and marketing management, as well as 14 years' experience as a financial journalist and editor for a wide range of publications and media groups, including the Financial Times Group.
She also has four years’ experience of working in-house as a contract investment writer and editor for a number of global asset managers.
Fiona has an MA degree from the University of Glasgow, where she studied English, French and German language and literature. She then gained a post-graduate diploma in management at college in Cambridge and an MBA, specialising in marketing, from Napier University Business School in Edinburgh. In addition, Fiona gained her CeMAP qualification, with distinctions.
Fiona also has a number of talented freelancers to call on, in the writing, editing and communications space, so Continuous Communications can handle all sizes of projects, seamlessly.