PR and media relations

Your business has loads of followers, connections and ‘likes’ on social media. Your website is full of great content. So why do you need PR?   

The answer is quite simple. Ambitious companies always want to achieve more and they know that press coverage will further enhance their credibility and take their company to the next level. 

Here are some of the main reasons why you might like to talk to us about raising your company’s profile in the media: 

Maybe you don’t already have a high profile in the media. Or maybe you do, but you want more and better press coverage. Either way, you want your business to be better known than it is at the moment.

You’ve got news. You’re launching a new product or service, have won an award or have grown your business and want to spread the word. 

You want more sales. PR can’t guarantee sales leads or sales, but what it can do is bring your business to the attention of potential new customers or clients. It also reminds existing customers that they made the right choice, which can help strengthen client retention levels. 

Attracting talented employees is a high priority for you. And when they note your column inches on a regular basis, they are more likely to seek your company out. 

You’re at the top of your game and now you want to sell your business. Press coverage can help bring it to the attention of potential buyers. 

Running a PR campaign can be time-consuming though, when you’ve already got a busy day job. So, it’s best to leave it in the hands of an experienced professional. 

What can we do to help? We can create a clear communications strategy and plan; write your press releases and other press materials; and act as press office and media relations adviser, responding to press enquiries and proactively making contact with the media on your behalf. 

And that's not all. We can advise on media liaison - something we know can be daunting for some - and make it stress-free and productive (see below). 

The sooner we get going the better. So give us a call on 07791 982519 or email hello@continuouscommunications.com for an initial, free, no-obligation chat. 

In the meantime, here's a link to some of our PR advice in PRMoment.com.  

There’s a reason why business owners and senior executives like to be quoted or featured in the media. It demonstrates their expertise, raises their profile and most importantly, tends to attract new business and retain existing clients and customers. 

But it’s a bit like public speaking. People often shy away from it, while at the same time knowing it’s exactly what they need to do, to take their business to the next level. 

So, if you’re thinking about taking the plunge, or if you want to bring forward others in your company, and give them the right tools for speaking to the press effectively and confidently, give us a call. 

With 19 years’ experience as a journalist and more than 25 years in PR, Fiona Nicolson can help you gain more media coverage, more column inches and provide tips for stress-free, successful media interviews. 

If you’d like to have a chat about expanding the profile of your business in 2022, just call us on 07791 982519 or drop a line to fiona@continuouscommunications.com.